November 2017
The targeted advertising campaigns for Toyota of San Bernardino and Infiniti of Montclair included offerings such as Mobile Conquesting, IP Targeting, Behavorial Targeting, Keyword Targeting and Website Targeting. These efforts were achieved through various media and ad creatives. With my guidance as the creative lead, we completely redesigned the email marketing newsletters and digital display ads to align with the respective brands and to maximize click through rates and conversions. As of result of these efforts, we’ve seen as high as 14% year-over-year increase in sales!