AdWolf Digital Capabilities Presentation

About This Project

“Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy

With the above quote in mind, this presentation was approached as such – explaining how AdWolf can be of value to the customer as opposed to convincing the customer to engage AdWolf’s services. Many presentations will crescendo towards a “big close” as many sales reps falsely believe that a strong finisher is paramount; however, studies show that you risk losing the customer when you save all the good stuff for the end.  Rather a good presentation should keep the customer actively involved throughout the course of the entire presentation. Working in close conjunction with the Sales Director, the Executive Digital Advertising Director, and the Executive Marketing Director, we managed to create an engaging presentation built on a foundation of strong visual design and backed with equally strong narratives and data.