HYEMIN | Chevrolet Traverse Custom Ad Campaign
159
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Chevrolet Traverse Custom Ad Campaign

Company

Date

October 2017

Category
Advertising, Creative Direction, Design, Marketing, Prototyping
About This Project

The objective of this project was to design a new Edmunds experience for the launch of the 2018 Chevy Traverse by highlighting the duality of the all new SUV and how the vehicle is designed to meet the needs of flourishing families. This custom landing page embraces the flexibility that the Traverse offers – from it’s effortless transition from family daytime activities, to an adult evening date without the kids. The page features a user activated toggle, where car shoppers can experience the attributes of the Traverse in a daytime setting to a nighttime setting.