Civic Resource Group

As Creative Lead, alongside the company Executives and Project Managers, I led the monumental task of translating the brand strategy into a new identity for Civic Resource Group — logo, web presence, social media, visual language, the whole shebang. Our goal? To give this brand the soul it has long been searching for.

After researching global identity trends and executing many logo design studies, we determined that a simply designed, dynamic identity would best set us apart in the competitive landscape, enhance our leadership in customization and personalization, and deliver against our brand strategy. And we just thought it looked cool. We explored various color options, introduced some compelling design elements, constructed mood boards and eventually settled on a purposeful brand and digital presence.