HYEMIN | Combat Arms
160
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Combat Arms

Company

Date

June 2008

Category
Creative Direction, Design, Development, Marketing
About This Project

Combat Arms a multiplayer game, free-to-play first-person shooter. While leading the creative direction, I designed and developed the landing page, taking it from concept to launch.

As the creative lead on this campaign, I not only designed but also guided the direction of the creatives of the marketing material, landing page, and website from concept to launch. The process comprised of drafting the preliminary sketches, polishing the final designs/creatives, and implementing the highly interactive site using Flash, HTML, CSS, and JavaScript/ActionScript.

In-game creatives are also showcased. These were designed to keep the players informed of news/updates and also to promote in-game purchases.