Edmunds Dealer Portal

About This Project

The Edmunds Dealer Portal is a portal that allows dealerships that are running advertising campaigns on Edmunds to easily create and modify their ad campaigns. Working in conjunction with the Product Strategy Director, Executive Sales Director, and Product Managers, we set out to create a tool that would remedy any pain points in controlling campaign parameters and could automate processes with the goal of alleviating resources.

This design process involved research, wireframing, prototyping, designing, and testing. One of the focuses of this project was to create a visual tool that would allow the dealers to define the targeted areas in which a campaign would be served and shown. This result is an interactive tool leveraging Google Maps API that provides visual feedback and real-time changes to new and existing campaigns.