Hip Hoptics

As the Founder and Creative Director of Hip Hoptics LLC, I created the branding as well as the creative approach on all apparel and merchandise products. Inspired heavily by Hip Hop culture, the branding and product designs maintain the same principles and ideals of the street-born culture. DJing/turntablism, MCing/rapping, breakdancing, graffiti art and beatboxing are the creative outlets that collectively make up hip hop culture and its revolutionary aesthetic. These arts were developed to make a statement and allowed individuals to express themselves in new and creative ways. Hip Hoptics is an exercise in that expression.