HYEMIN | KartRider
163
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KartRider

Company

Date

May 2007

Category
Creative Direction, Design, Marketing
About This Project

KartRider is an online multiplayer racing game. It earns revenue by selling virtual items in the in-game shop, including different types of vehicles and accessories. While leading the creative direction, I designed and developed the landing page, taking it from concept to launch.

As the creative lead on this campaign, I not only designed but also guided the direction of the creatives of the marketing material, landing page, and website from concept to launch. The process comprised of drafting the preliminary sketches, polishing the final designs/creatives, and implementing the highly interactive site using Flash, HTML, CSS, and JavaScript/ActionScript.

In-game creatives are also showcased. These were designed to keep the players informed of news/updates and also to promote in-game purchases.