Moyo

Working in close conjunction with the Owner and the Executive Chef, we set out to create a brand structured around the word Moyo (모여), Korean for “gather.”

As the primary consultant and creative, I aligned the Moyo brand across various media – both print and digital. Starting with the logo and brand itself, the design captures the casual and inviting essence of the Moyo. This was then propagated throughout print media such as business cards, flyers, pastry containers, and stickers just to name a few. This consistency continued to spill over onto digital media in the form of the company website, product photos, and email newsletters.