HYEMIN | PlayStation Network
158
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PlayStation Network

Company

Date

September 2011

Category
Creative Direction, Design, Marketing
About This Project

As a means to retain existing customers and convert new customers, these email marketing campaigns showcase both contextually and visually appealing design based on extensive research and ideation. The emails offer customers wit not only pre-order opportunities for various products, but incentives to go along with purchasing in advance. The games highlighted in these campaigns are X-Men: First Class, NBA 2K12, UNCHARTED™ 3, and Everybody Dance.