Audition

About This Project

Audition is a multiplayer online casual rhythm game. It is free to play, but earns revenue by selling virtual items.

As part of a big push to market this game to the North American audience, external and digital ads were designed and strategically placed to drive traffic to the landing page and official website. The ultimate goal was to convert and drive visitors to download and play the free game.

As the creative lead on this campaign, I not only designed but also guided the direction of the creatives of the marketing material, landing page, and website from concept to launch. The process comprised of drafting the preliminary sketches, polishing the final designs/creatives, and implementing the highly interactive site using Flash, HTML, CSS, and JavaScript/ActionScript.