United Nations Tourism Emergency Response Network

About This Project

The Tourism Emergency Response Network (TERN) is a project commissioned by the World Health Organization (WHO),a specialized agency of the United Nations that is concerned with international public health. This initiative was prompted by the avian flu epidemic that incited the need for a central resource to inform and protect tourists.

Upon research and defining the needs, we narrowed down the primary purposes of the website to be monitoring the health situation, assessing health trends, shaping the research agenda and stimulating the dissemination of valuable knowledge. With these objectives in mind, we ideated and set off to create the optimal user experience to ensure the user could quickly and efficiently find the desired information. The destinations of these information pathways would ultimately culminate in either contacting the organization, download fact sheets and/or publications, and lastly, subscribing to the newsletter to be provided the latest information and updates.

Once the flow and structure was established, the next challenge was to create a visual language that adheres to the branding of the United Nations while providing an aesthetic that is uniquely that of TERN. While content played a key role in the design and layout, color science played a major role in providing critical information in an accessible and welcoming environment. The logo and branding of TERN sets the tone for the designs of the site to follow suit. The result is a site that was announced by Bill Gates during a major world conference held in Africa.